4th October 2016

It’s not easy to teach about “Brand Value” in 1 hour and 30 minutes. So, this month we turned it on its head and decide to give UnLtd Spain’s group of entrepreneurs a workshop on the “Value of a Brand” instead.
Much has been written about Brand Equity and valuation, but we feel that the true value of a well constructed brand for this special group lies in the way it will help them get their message across efficiently.
Because we believe in learning by doing, we decided to give the group a challenge and asked them to configure their own Brand Construction Pyramid.
At the end of the workshop the different teams presented their brand construction highlighting the way in which a Mission grows into an expression of uniqueness.
We at YOU are honoured and happy to be chosen by UnLtd Spain to form part of their social entrepreneur programmes. Please check out their worthy work.
And if you have 1 hour and 30 minutes to spare and would like to learn what the “Value of a Brand” can do for your great idea… get in touch with us.

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