Date:
2nd June 2015
Skills:

On Thursday 28th May, John gave a lecture on Brand User Experience at the UX Academy in Madrid. The lecture was specifically aimed at UX folk and dealt with how the UX skills they already have are powerful ones when creating and developing brands. The 60 minute talk was followed by a 30 minute hands-on session where the audience each had to fill in their own “Brand Construct Pyramid”. This was followed by cold beer, networking and Spanish tortilla (best part of the evening for sure).
The feedback received post-event is great and you can read it (in Spanish, like the tortilla) here:

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