23rd June 2015

Last week YOU attended the 3rd annual Branding forum organised be Spanish association aebrand.
The speakers this year included Cristian Saracco from Allegro 234 Angélica Hernández (@peliangelica), Digital Manager de Orangina Schweppes, Aleix Gabarre, Responsable de Consultoría de Summa, Charo Amengual, Gerente de Gestión de Marca de Telefónica, y Pablo Aranguren, Senior Consultant de Lambie-Nairn.
There was much spoken about digital branding, but not enough, in our opinion, about brand users and how to capture insights.
Here are some photos from the event.

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