BRAND THE GAP
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Brand the Gap is the first branding Meetup group in Spain.

Agencia YOU is one of the founders and coordinators who collaborates in sharing trends and new ideas in Branding by organising each month conferences and workshops.

Check out below for our latest events (which are always free to attend)

Brand the Gap covers any theme related to new ways of thinking about brand creation, expression and management. This can be between the people who create and express brands, their audience, their communication and their culture. Our objective is to give voice and space to those involved in the discipline of branding that we think can bring something new, different and disruptive.

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BRAND THE GAP EVENTS

WORKSHOP Benchmarking and Positioning: Nº 2 of 7 “Brand User Experience” workshops
23rd February 2017 from 19 to 21 hrs.
C/ Duque de Alba, 15, (Teamlabs) Madrid

What will you learn?
You will learn that the art of Brand Positioning is knowing how to fit in and stand out at the same time and how a good Benchmarking assures that your branding solutions will be unique.

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The 10 Most Common Branding Mistakes – Irene Gil
22nd February 2017 from 19 to 21 hrs.
Madrid International Lab
This interactive talk aims to reflect together on some of the most deeply rooted mistakes between companies and entrepreneurs in our environment.

I WANT TO ATTEND

WORKSHOP Brand with meaning: Nº 1 of 7 “Brand User Experience” workshops
25th January 2017 from 19 to 21 hrs. Event concluded
C/ Duque de Alba, 15, (Teamlabs) Madrid

How do give give a brand its meaning?
In this workshop you will learn how to create a brand culture using the “Brand Construction Pyramid” method.

Want to attend but don’t want to come alone?
Invite your fiends by sending them our virtual card

I WANT TO ATTEND

Brand Archaeology – Fernando de Córdoba
15th December 2016 (Event concluded)
Madrid International Lab
Fernando de Córdoba author of Spanish brand blog “Marca por Hombro” will tell us about brands or logos from the past that we still find in public places: the street, a room, an office, public transport, etc.

I WANT TO ATTEND

The Internet of Things: what is IoT and it’s effect on brand strategy – Ulises Gascón
16th November 2016 (Event concluded)
Madrid International Lab
Want to know about “The Internet of Things” and its impact on brands? Don’t miss this introductory presentation on IoT. We’ll discuss how some companies are making use IoT as an extension of their brand.

I WANT TO ATTEND

What’s the story? – Robert Mighall
20th October 2016 (Event concluded)
Madrid International Lab
“Storytelling” is currently a communications buzzword. Whilst everyone is demanding we practice it, there’s no real consensus on what the term means. Even less on how to do it, or what it might mean for the practice of brand development.

I WANT TO ATTEND

A sale is a love affair – Jack Vincent
28th September 2016 (Event concluded)
Madrid International Lab
Getting customers to fall in love with brands has been a hot and worthy topic. How can you get your prospective clients to fall in love with YOU during your sales process.

I WANT TO ATTEND

Brand The Gap Workshop: How to create “Personas”: John Williamson
29th June 2016 (Event concluded)
Madrid International Lab
Do you want to learn how to create “Personas” and use them in a Customer Journey? Find out how at the Brand The Gap workshop “How to create Personas” (workshop in Spanish)

I WANT TO ATTEND

Exploring processes of meaning – Jonas Bergvall
16th June 2016 (Event concluded)
Madrid International Lab
The term brand is starting to sound bland as façades are cracking and trust is a capital which is increasingly harder to come by. Welcome to a thought provoking short journey into the landscape of meaning.

I WANT TO ATTEND

Brand The Gap Workshop “Touch-points and Customer Experience”: John Williamson
31st May 2016 (Event concluded)
Madrid International Lab
Do you want to learn how to find client touch-points and create a unique brand experiences for them? Find out how at the Brand The Gap workshop “Touch-points and Customer Experience” (workshop in Spanish)

I WANT TO ATTEND

¿Qué te hace especial? Descubre tu marca personal – Irene Gil
19th May 2016 (Event concluded)
Madrid International Lab
El branding personal tiene una misión crítica: ayudarte descubrir y gestionar tu talento diferencial. Te contamos cómo hacerlo paso a paso. Es inevitable que dejemos…

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From sustainability to credibility – Christopher Smith
Thursday 28th April 2016 (event concluded)
Madrid International Lab
The concept of “sustainability” is increasingly more present among consumers as brands face the challenge of communicating their declaration of sustainability. Confronting this challenge is the issue addressed by Christopher Smith in his presentation.

I WANT TO ATTEND

Be your own coach – Geertje Setton
10th March 2016 (event concluded)
Madrid International Lab
Would you like to align your brand with your values and strengths? Do you want to improve setting realistic but challenging goals? Are you struggling to get positive results?

I WANT TO ATTEND

¿Cómo se crea una marca colaborativa? – Irene Gil
11th February 2016 (event concluded)
Madrid International Lab
¿Cómo creo y gestiono una marca colaborativa que me permita crear un negocio sostenible? La marcas de la economía colaborativa plantean un nuevo escenario, tanto a nivel personal como a nivel empresarial, donde lo que prima es el acceso a bienes, servicio o…

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Marcas con propósito – Luis Echánove
19th January 2016 (event concluded)
Madrid International Lab
En un mundo en el que las marcas nos acompañan a diario para teóricamente facilitarnos la vida, la sociedad está reaccionando cuando aprecia que el precio a pagar en…

I WANT TO ATTEND